This email series involved the product team who were in the process of developing a registration option for LAT site users, specifically consumer-facing. The emails designed in this presentation deck are a part of a subsequent journey that Registered Users are sent, as part to encourage them to become paying subscribers. The journey is an automated email journey based upon the user behavior and sub/non-sub status. A user can access registration through DSS/On-Site Assets or a potential paywall. The journey is made up of five emails.
The Creative Team was assigned a rebranding opportunity with High School Insider, the only high school journalist-operated website in the nation. As a creative, my idea and objective were to encourage more High School Students to engage in the program, to give them a voice, and to tell stories by them, not to them. In addition, the goal was to make these students feel a part of something bigger – after all, these students who are engaged, are thinking about their future.