This email series engaged the product team, who were actively developing a registration feature for LAT site users, with a focus on consumer-facing interactions. The emails showcased in this presentation deck are part of a post-registration journey aimed at encouraging registered users to convert into paying subscribers. This automated email sequence is tailored to users’ behaviors and subscription status (whether subscribed or non-subscribed). Users can access registration through DSS/On-Site Assets or a potential paywall. The journey consists of five strategically crafted emails.
The Creative Team was tasked with a rebranding initiative for High School Insider, the nation's only high school journalist-operated platform at the time. As part of the creative strategy, I aimed to inspire greater student engagement by empowering high school students to share their voices and tell their own stories rather than having stories told to them. Additionally, the goal was to cultivate a sense of community and belonging, helping these students recognize their potential and connect with opportunities that align with their future aspirations.
